562 stores, 262 beauty Institute
Project management for reovation of all sotres and beauty institutes
The Marionnaud brand was historically built by bringing together existing perfumers. The consequences were (1) High disparity in the image of the brand according to the shops; and (2) badly meshed points of sale, ranging from less than 200 m to completely uncovered areas. When the group has been taken over by new investors, they are desired to properly reposition the outlets, and give them all the same look and the same level of quality of service. The mission began with an inventory of fixtures, then an optimal geolocalisation taking into account existing outlets.